Is societal behaviour evolutionary?

Hi all,
Actually now I am watching a documentary named "Why we love" in discovery channel. There I realise the psychology of love. How evolutionary it is. But if I see all the love, lust, sex factors to be evolutionary from chimp, gorilla and that of man's (In detail watch discovery) how is that brain also has factors such as shyness, complex cognitive aspects such as shame, guilt, tricks, cheating, betray etc ... Are these evolutionary ? This question arises because I haven t seen any female animal being shy or guilt doing sex or love, though cheating is nature s way to survive still only with purpose it does and not like humans when we dont know why we do this.

any comments?

holistic video might be a good approach

After a very long time I am updating my blog .. :)
When I use to read papers and journals for any topic , I use to find lots of misleading words, contradicting sentences confusing english even in top journals, yet it is a practice for your research and you gain experience to take what you want from those papers and filter out others . I thought why is that only some topics or superficial school topics are only in videos and there are lot of youtube videos individually telling only research without integrating. For eg. consider we are trying to learn the aplysia's feeding mechanism, there we might find individual electrophysiological recordings, individual molecular mechanisms involved in it etc etc as videos, but we do not find the bridge between them. There should be some professional shooting company which sponsors researchers and other youtube videos wherein they try to integrate and help young researchers to understand even  better and reduce the misleading approaches of papers and their sentences in it. I call it a holistic approach and this might improve the interest in research more rapidly and effectively than any other means.
Any comments?